Skip to main content

How Hindi cinema promotes unabashed, unapologetic glamorization of gambling

By Bharat Dogra 

There was an intense debate in a recent GST Council meeting on how various forms of gambling should be taxed. However we will be taking a very narrow view if we consider gambling mainly in the context of revenue, as its social impacts are more important.
While there is widespread agreement on checking illegal forms of gambling and strong police action against this is considered desirable, this outlook often changes in the context of legal forms of gambling which is often not just supported officially in the name of earning revenue and boosting tourism, but it is—with its casinos and horse races—often also glamorized. This is surprising as several of the adverse social impacts (including several people getting addicted to gambling and in the process getting ruined) are no less severe in the context of legal forms of gambling. In fact some of the big centers of gambling have experienced a spurt of several criminal activities despite gambling itself being a legal activity here. Despite this, support unfortunately has been forthcoming from several sides for legalizing several illegal forms of gambling. Such support has even been extended sometimes to betting relating to sports events, despite very adverse likely impacts associated with this.
While various forms of gambling have existed in society since ancient times, there has always been a strong social current of opposing this as highly undesirable. But glamorization of gambling, particularly casinos, has led to breaking this resistance.
There have been several reviews of how popular films in the USA and Europe have promoted gambling in both obvious and subtle ways, but this issue has not received much attention in the context of Indian cinema. However here too, in much the same way, we find that several films have promoted gambling by presenting a highly glamorized version of gambling generally and more particularly of casino culture. Another form of gambling which has been often glamorized in Hindi commercial cinema relates to horse racing.
One form that promotion of gambling takes relates to a very popular hero being presented as a very skilled gambler who wins all the time and becomes very rich in this way, entering the world of big riches and glamour. The fact that there is at least as much, probably more, chance of being ruined by gambling is not allowed to disturb this success story of the hero (although this may be mentioned in the context of lesser characters). If someone wins so consistently in real life in gambling, he is likely to be cheating but not so in Hindi cinema. In fact here our hero the constant winner is not a cheater himself but very good at catching those who cheat and can bash them up as well.
What is more the attractive hero is shown in such attractive settings in casinos, in the company of very beautiful dancers and consuming very expensive liquor, being the envy and attraction of everyone for his confidence and success, that several impressionable youth may easily get a strong heady feeling that this indeed is the great life.
In the beginning of a super-hit film ‘The Great Gambler’ Amitabh Bachchan is shown as seeking the blessings from a portrait of his parents before departing for his daily round of gambling! When his sister admonishes him for this, he tells her that after all this is my livelihood and what is wrong in seeking blessings of parents for success in livelihood.
Any guilty feelings having been got rid of at the very beginning, Amitabh reaches a lowly roadside joint where he straightaway starts his winning spree. When one other gambler tries to cheat, Amitabh bashes him immediately. A big gangster who has keenly observed his winning ways then invites him to gamble on his behalf in high circle casino, and in a day our hero is transformed into the world of high glamour and great riches. He keeps winning consistently here too, all the time maintaining his confidence and adjusts easily to the new world of expensive hotels, clubs and swimming pools. But as Hindi films unlike western ones also need to provide some moral escape also for the hero, the story then develops to somehow get him involved in some ‘patriotic’ act as well. Before the story ends, however, the audience has spent a lot of time in casinos not just of India but of other countries as well.
In another film 'Hasinon Ka Devta' there is a much discussed scene in which the hero Sanjay Khan, in a very attractive setting of a casino of course, again and again collects the spoils and when other gamblers try to cheat, he bashes all of them with the strength of a champion wrestler and boxer both combined. In Nehle Pe Dehla, another hit film, again gambling is presented in a very attractive way with most leading characters seen to be involved in this.
In an older film like 'Shri 420', (incidentally a very good film for various reasons), however, the moral issues had to be stronger. Here when the hero played by Raj Kapoor, shown as an honest struggling man, is picked up by a very rich person for his special skills with cards and taken to a club for gambling, his inner voice keeps yearning for a return to honest ways. Here the contrast between the evil represented by the rich world’s gambling (despite all its glitter) and the hero’s earlier struggles for a honest livelihood are much stronger, and the overall ‘message’ of the viewer is likely to be more in favor of the ‘honest’ world as represented by the teacher Vidya ( the heroine played by Nargis), as opposed to Maya, the club dancer ( played by Nadira).
However with the forces of idealism becoming much weaker in Hindi cinema with the passage of time, reflecting the wider trends in Indian society, the tendency for more unabashed, unapologetic glamorization of gambling and casino culture became more pronounced. The gambling here is accompanied by endless smoking and drinking as well, together with cabarets and club dances, and even criminals can be seen lurking all around; yet all this is presented in terms of attractive, glamorous life which appeals much to those seeking sensation and thrills.
The real task from a social point of view is to present the ruin brought out by gambling, most of all by the peculiar addictiveness of gambling, in the lives of many households, so as to serve as a warning. However this task has been increasingly neglected in the pursuit of more and more glamor and sensation by commercial cinema. In the process of glamorization, the sensation, the thrills that attract gamblers are exaggerated even more in the world of movies and TV programs which imitate them. This glamorization must be avoided, and there should be more efforts to tell the story of those who have suffered much from their addictiveness to gambling.
---
The writer has been involved with several social movements. Recent books of the writer include ‘A Day in 2071’, ‘Navjeevan’ and ‘When the Two Streams Met'

Comments

TRENDING

Loktantra Bachao Abhiyan raises concerns over Jharkhand Adivasis' plight in Assam, BJP policies

By Our Representative  The Loktantra Bachao Abhiyan (Save Democracy Campaign) has issued a pressing call to protect Adivasi rights in Jharkhand, highlighting serious concerns over the treatment of Jharkhandi Adivasis in Assam. During a press conference in Ranchi on November 9, representatives from Assam, Chhattisgarh, and Madhya Pradesh criticized the current approach of BJP-led governments in these states, arguing it has exacerbated Adivasi struggles for rights, land, and cultural preservation.

Promoting love or instilling hate and fear: Why is RSS seeking a meeting with Rahul Gandhi?

By Ram Puniyani*  India's anti-colonial struggle was marked by a diverse range of social movements, one of the most significant being Hindu-Muslim unity and the emergence of a unified Indian identity among people of all religions. The nationalist, anti-colonial movement championed this unity, best embodied by Mahatma Gandhi, who ultimately gave his life for this cause. Gandhi once wrote, “The union that we want is not a patched-up thing but a union of hearts... Swaraj (self-rule) for India must be an impossible dream without an indissoluble union between the Hindus and Muslims of India. It must not be a mere truce... It must be a partnership between equals, each respecting the religion of the other.”

Right-arm fast bowler who helped West Indies shape arguably greatest Test team in cricket history

By Harsh Thakor*  Malcolm Marshall redefined what it meant to be a right-arm fast bowler, challenging the traditional laws of biomechanics with his unique skill. As we remember his 25th death anniversary on November 4th, we reflect on the legacy he left behind after his untimely death from colon cancer. For a significant part of his career, Marshall was considered one of the fastest and most formidable bowlers in the world, helping to shape the West Indies into arguably the greatest Test team in cricket history.

Swami Vivekananda's views on caste and sexuality were 'painfully' regressive

By Bhaskar Sur* Swami Vivekananda now belongs more to the modern Hindu mythology than reality. It makes a daunting job to discover the real human being who knew unemployment, humiliation of losing a teaching job for 'incompetence', longed in vain for the bliss of a happy conjugal life only to suffer the consequent frustration.

Andhra team joins Gandhians to protest against 'bulldozer action' in Varanasi

By Rosamma Thomas*  November 1 marked the 52nd day of the 100-day relay fast at the satyagraha site of Rajghat in Varanasi, seeking the restoration of the 12 acres of land to the Sarva Seva Sangh, the Gandhian organization that was evicted from the banks of the river. Twelve buildings were demolished as the site was abruptly taken over by the government after “bulldozer” action in August 2023, even as the matter was pending in court.  

A Hindu alternative to Valentine's Day? 'Shiv-Parvati was first love marriage in Universe'

By Rajiv Shah  The other day, I was searching on Google a quote on Maha Shivratri which I wanted to send to someone, a confirmed Shiv Bhakt, quite close to me -- with an underlying message to act positively instead of being negative. On top of the search, I chanced upon an article in, imagine!, a Nashik Corporation site which offered me something very unusual. 

Will Left victory in Sri Lanka deliver economic sovereignty plan, go beyond 'tired' IMF agenda?

By Atul Chandra, Vijay Prashad*  On September 22, 2024, the Sri Lankan election authority announced that Anura Kumara Dissanayake of the Janatha Vimukthi Peramuna (JVP)-led National People’s Power (NPP) alliance won the presidential election. Dissanayake, who has been the leader of the left-wing JVP since 2014, defeated 37 other candidates, including the incumbent president Ranil Wickremesinghe of the United National Party (UNP) and his closest challenger Sajith Premadasa of the Samagi Jana Balawegaya. 

Will Bangladesh go Egypt way, where military ruler is in power for a decade?

By Vijay Prashad*  The day after former Bangladeshi Prime Minister Sheikh Hasina left Dhaka, I was on the phone with a friend who had spent some time on the streets that day. He told me about the atmosphere in Dhaka, how people with little previous political experience had joined in the large protests alongside the students—who seemed to be leading the agitation. I asked him about the political infrastructure of the students and about their political orientation. He said that the protests seemed well-organized and that the students had escalated their demands from an end to certain quotas for government jobs to an end to the government of Sheikh Hasina. Even hours before she left the country, it did not seem that this would be the outcome.

Green Revolution’s reliance on chemical fertilizers, pesticides contributing to Punjab's health crisis

By Bharat Dogra, Jagmohan Singh*  Punjab was once synonymous with robust health, particularly in its rural areas, where farmers were known for their strength and vitality. However, in recent years, reports from these villages tell a different story, with rising cases of serious health issues, including cancer. What led to this decline? The answer lies largely in the erosion of good nutrition, once a hallmark of Punjabi village life. The health of a population is closely tied to its nutrition, and Punjab's reputation as a provider of high-quality nutrition has suffered greatly. The loss of biodiversity in agriculture has led to a decrease in the variety and quality of crops, resulting in poorer nutrition. Pulses, a key source of protein, have seen a steep decline in cultivation due to the disruption of traditional farming practices by the Green Revolution. This has had a detrimental effect on both soil and human health. Although pulses are still available in the market, they are exp

A Marxist intellectual who dwelt into complex areas of the Indian socio-political landscape

By Harsh Thakor*  Professor Manoranjan Mohanty has been a dedicated advocate for human rights over five decades. His work as a scholar and activist has supported revolutionary democratic movements, navigating complex areas of the Indian socio-political landscape. His balanced, non-partisan approach to human rights and social justice has made his books essential resources for advocates of democracy.