By Gagan Sethi* The power of television reaching rural Gujarat was envisioned way back in late 1970s and early 1980s. At the Behavioural Science Centre (BSC) in Ahmedabad, I was involved in bringing about awareness on issues of discrimination and untouchabilty with the help of Indian Space Research Organisation (ISRO) in Pij village of Kheda district. This project came to be identified as ISRO-Pij experiment. BSC and ISRO seemed strange bedfellows to me, but there I was, working with ISRO. A dynamic producer K Vishwanath, a leftist at heart, wanted us to get real life stories, which would be enacted and shown across the Kheda district. For organisations aiming at social change using Paulo Friere’s “Pedagogy of the Oppressed” as a frame, this seemed to be a dream come true. Several stories were collected from the field, and professional writers like Chinu Modi and a few theatre actors were roped in. But the result was half-baked version of urban actors mouthing rural dialogues. Not qui